New YouGov Social Media Study Goes ‘Beyond the Feed’

YouGov is out with their big new study of generational trends in social media usage. It is well worth your time.

While plenty of social media upstarts have come and gone during social media’s maturation, the main players remain relatively consistent. Does each platform’s membership remain the same as well?

This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.

This report also identifies 40+ brands that are performing best with users of each channel.

You can download the report here.