Twitter Bringing Back The Link Previews They Killed Just Last Month

Killing the link previews in tweets was a really dumb idea, one that both sucked for users, but also opened up entirely new vistas of fuckery and fraud. It seems Phoney Stark has had a change of heart.

Some good pre-Thanksgiving news for social media managers, with Elon Musk announcing that, soon, URL previews on X will include the post headline once again.

As you may recall, at the request of Musk, X removed post headlines and preview text back in October, which has had a significant impact on how publications and social media managers share links in the app.

In Elon’s view, link previews are more “esthetically” pleasing without the text elements, but without them, it also means that nobody knows what the heck a story is about, unless the poster explains such in the post.

Which could make for more original posts, but it’s also meant that many social media managers have resorted to workarounds where they direct users to tap on the image to see the post.

Lots of folks in our biz had to get creative real quick when they killed the previews, and that was actually a good thing. They’re back now, but who knows for how long. Stay frosty, friends.