Xitter Is Losing Anglophone Users In the UK and US
New data shows that Elon Musk’s X is shedding users in US and the UK and it’s probably his own fault.
Despite Elon Musk’s claims that X is reaching new record highs in usage every other month, and that the app remains a critical connector, the latest data shows that Elon’s X project is losing user interest, sparked, in many cases, by Musk’s own divisive commentary in the app.
According to new insights, X has seen a significant decline in users in both the U.S. and U.K. in recent months, as Musk has continued to double down on his political stances.
Musk’s ridiculously dumb and incredibly dangerous claim during the recent riots that “civil war is inevitable” in the UK seems to be driving the exodus in British users.
Last month, amid reports of race-based riots in the U.K., Musk posted that “civil war is inevitable” in the region, which has seemingly sparked an exodus of U.K. users from the app.
As reported by FT:
“Data from Similarweb shows active daily users in the UK have dropped from 8mn a year ago to only around 5.6mn now, with more than a third of that fall coming since the summer riots. The same thing is happening elsewhere, and not just in places where the platform has been banned, such as Brazil. Over the same 16-month period, X’s active users in the US have fallen by about a fifth.”