No, Really. It’s Sends On Instagram Now
Sends per reach is a key metric, especially in the age of DMs
Excellent New Pew Study On How Americans Navigate Politics on TikTok, X, Facebook and Instagram
The experiences and views of each site’s users – from how much political content they see to the platforms’ impact on democracy
TikTok Is Now Sharing a Monthly Trends Report
Good stuff from TikTok.
The Broadcast-ification of Social Media
Not that I’m happy about it, but I agree with what Jake Levine is saying in this post at the Nieman Journalism Lab about how the large social networks are becoming something much more familiar to late adopters and the brands and marketers that want to reach them.
This is kinda getting outta hand
This is nuts