Meta Nixes Dynamic Creative, Say Hello to Flexible Ads

There’s not a huge difference, but it just gets exhausting after awhile, Zuck.

Meta is phasing out Dynamic Creative, a feature that’s been a fixture since 2017.

When you create an ad set, you will see this message:

Dynamic creative is no longer available.

Instead, you can select the Flexible ad format during ad creation. This allows you to continue providing creative elements to automatically generate combinations tailored to the people who see your ad. We’ll also show your ad in the format that we predict may perform best.

Jon Loomer explains: