
Meta Releases ‘Reels Performance Playbook’
There’s a heap of interesting notes in this brief guide, which could help you formulate a more effective Reels strategy.

Meta Nixes Dynamic Creative, Say Hello to Flexible Ads
Dynamic Creative is dead at Meta. Say hello to Flexible ads.

Excellent New Pew Study On How Americans Navigate Politics on TikTok, X, Facebook and Instagram
The experiences and views of each site’s users – from how much political content they see to the platforms’ impact on democracy

New AI Disclosure Rules For Political And Social Issue Ads On Facebook
Long overdue and probably not quite enough, but better than nothing. Also, don’t use AI in political ads. Just don’t.

The Web We’ve Lost
A really fantastic look at what we’ve lost from the early social web